Why Your Association's AI Initiative Might Fail (And It Has Nothing to Do with Technology)
Every association wants to talk about AI. Predictive member engagement. Automated content personalization. Intelligent search. ChatGPT-powered member service. The promise is compelling: do more with less, understand members better, stay competitive. But here's what nobody wants to hear: your AI initiative might fail. Not because the technology isn't ready. Not because you picked the wrong […]
The AI Adoption Gap Is Your Opportunity
But You Have to Get Moving ... Now Here's a fact that rarely makes it into the AI headlines: the most transformative AI technologies available to associations today are already built, already accessible, and already delivering results — and most organizations haven't meaningfully touched them yet. I've spent a lot of time in this space […]
