How Associations are Turning Member Data into Profit With Predictive Modeling
Rick Bawcum | September 15, 2021 | Data, Digital Transformation, Strategy,
Predictive modeling has opened new avenues of opportunity to generate personalized insights from your member data that you can act on now to scale your association. We used to rely on our intuition and industry knowledge to craft our outreach communications and develop our product portfolio and events calendar. This often meant generalizing the behaviors […]
