Why Having an IT Strategy is Important to Your Association

We spend a lot of time defining goals and strategizing about how our associations will achieve these goals. Typically, they are focused on increasing membership and how to better serve your customers. What lies beneath this is how this work is done, and that inevitably includes technology. Therefore, it is logical to include an IT strategy in your planning efforts.  

Because there is no avoiding the use of technology within your association, having an IT strategy is crucial. Here are some things that you should consider when devising an IT strategy plan: 

Alignment with Organizational Goals 

A technology strategy ensures that the association's technology initiatives are aligned with its overall goals and objectives. Where will the use of technology be critical, and where can a new or improved solution be defined? Creating a plan helps define how technology can support and enhance the association's mission, vision, and strategic direction. 

Enhanced Efficiency and Productivity 

A well-defined IT strategy enables associations to leverage technology effectively, streamlining processes and improving operational efficiency. It enables automation, optimization, and integration of various systems and workflows, reducing manual effort and enhancing productivity.  

Member Engagement and Satisfaction 

Associations heavily rely on member engagement and satisfaction. An effective IT strategy can enable associations to provide better online member experiences, such as personalized messaging and services, seamless event registration, online communities, and access to resources, particularly those personalized to the member’s specifications. This fosters stronger member relationships and retention.  

Data-driven Decision Making 

We love our data and associations accumulate lots of it from various sources. An IT strategy helps define data management practices, including data collection, storage, analysis, and reporting from disparate sources. By leveraging data analytics and business intelligence tools, associations can make informed decisions, identify trends, and uncover insights for the association’s overall strategic planning. 

Security and Risk Management 

Associations handle sensitive member information, financial data, and other confidential records. An IT strategy incorporates robust security measures, including cybersecurity protocols, data protection, disaster recovery plans, and compliance with privacy regulations. It ensures that the association's technology infrastructure is resilient and protected against potential threats, and it defines what will happen if a threat is successful and prepares the association for response and resolution. 

Innovation and Adaptability  

Technology is constantly evolving, and associations need to keep pace with emerging trends to remain relevant and competitive. The explosion of AI (artificial intelligence) is an example.  Determining how (or if) a new technology will be helpful, and defining how the association will use that technology is critical to its successful application. An IT strategy enables associations to identify and adopt innovative solutions that can transform operations, drive growth, and meet evolving member needs. It promotes a culture of continuous improvement and adaptability.   

Resource Allocation and Budgeting 

IT investments are significant, and an IT strategy helps associations prioritize and allocate resources effectively. It ensures that technology spending aligns with strategic priorities, identifies cost-saving opportunities, and maximizes the return on investment. It provides a framework for budgeting and financial planning.  

Wrapping IT Up 

A solid and forward-thinking IT strategy empowers associations to leverage technology as a strategic asset. This enables your organization to continue its mission in a rapidly evolving digital landscape. At Cimatri, we work hand in hand with you to assess your tech strategy, find better options, and then implement them or teach your team how to do it themselves. It’s all about getting the best choice for you in place while aligning your technology, processes, and people. Learn more here.