Sustainable Technology Practices for Environmentally Conscious Associations

Introduction

In an era of growing environmental awareness, associations have a unique opportunity to lead by example in adopting sustainable practices. Technology, which lies at the heart of many association operations, can also be a significant contributor to environmental impact. By integrating sustainable technology practices, associations can reduce their carbon footprint while strengthening their alignment with member values and global sustainability goals.

This journey toward sustainability isn’t just about implementing change—it’s about fostering a deeper commitment to responsible practices. For associations, the stakes are high, but the potential rewards are even greater: a more environmentally friendly future and a stronger connection to the communities they serve.

Why Sustainability Matters for Associations

Associations play a critical role as thought leaders and advocates for their industries. In a world grappling with the realities of climate change, they have a responsibility—and a tremendous opportunity—to prioritize sustainability.

First, sustainability is about protecting the environment. For associations, this might mean reducing the waste generated by events, minimizing energy use in daily operations, or rethinking how they deliver value to members. Associations also have a unique platform to influence their members, partners, and broader industries to adopt more sustainable practices.

Second, there is an important alignment with member values. More than ever, people want to support organizations that reflect their beliefs and commitments. By adopting sustainable practices, associations can strengthen member loyalty and attract new participants who share these priorities.

Finally, sustainability offers reputational benefits. Associations that lead in environmental responsibility are recognized as forward-thinking and ethical, which can translate into stronger partnerships, media attention, and a deeper trust from their communities.

Understanding Sustainability Problem Areas

Despite their best efforts, many associations face significant barriers when trying to adopt sustainable practices. Identifying and addressing these challenges is the first step toward meaningful change.

Event Management is a major contributor to environmental impact. Whether in-person or virtual, events can generate significant waste. Physical conferences lead to emissions from travel and materials like brochures and giveaways, while poorly optimized virtual events can require large amounts of energy for hosting​.

Publishing Practices also represent a key challenge. Many associations rely heavily on printed materials, from newsletters to journals, which can result in deforestation and a large carbon footprint. Even digital publications can have an environmental impact if data storage and processing aren’t managed sustainably​​.

Finally, associations often struggle with outdated technology and e-waste management. Old servers and devices that are not energy efficient contribute to excessive power consumption, while improper disposal of electronic waste can harm the environment​.

Case Study: SDG Publishers Compact Methods and Outcomes

The SDG Publishers Compact, an initiative aligning publishers with the United Nations’ Sustainable Development Goals, offers a powerful example of what’s possible when sustainability becomes a priority.[i] Taylor & Francis, a member of the compact, has made significant strides in reducing their environmental impact.

One of their key initiatives involved switching to paper wrapping for book deliveries in the UK, which significantly reduced their reliance on single-use plastics​[ii]. Additionally, Taylor & Francis achieved CarbonNeutral® certification for both their print and digital publications by offsetting their carbon emissions through verified credits​.[iii]

The results speak for themselves:

• A measurable reduction in plastic waste, contributing to less pollution.
• Enhanced alignment with global sustainability goals, such as Goal 12: Responsible Consumption and Production​​.

This case demonstrates how even industries deeply tied to physical products can innovate to achieve sustainability without sacrificing quality or service.

Sustainable Technology Practices for Associations

Here are actionable strategies for associations to adopt sustainable technology practices:

1. Transition to Energy-Efficient Infrastructure:
   • Migrate to cloud computing with providers that use renewable energy sources (e.g., Microsoft Azure, Google Cloud).
   • Invest in energy-efficient hardware certified by standards like Energy Star​.
2. Reduce Waste with Digital Solutions:
   • Digitize membership processes and communications to minimize paper use.
   • Offer virtual conferences and events to decrease travel emissions while using sustainable platforms​.
3. Implement Responsible E-Waste Management:
   • Partner with certified recyclers for outdated electronics.
   • Establish refurbishment programs to extend the life of used devices.
4. Optimize Event Sustainability:
   • Design hybrid events with a “digital-first” mindset to reduce the need for travel​.
   • Use virtual event platforms that prioritize accessibility and sustainability.
5. Monitor and Report Progress:
   • Use analytics to track the environmental impact of your technology use and report progress transparently to members.

Conclusion

Sustainable technology practices are no longer optional for environmentally conscious associations. By addressing problem areas, learning from industry leaders, and implementing practical solutions, associations can reduce their environmental footprint while enhancing their reputation and aligning with member values.

As the SDG Publishers Compact demonstrates, even incremental changes can yield significant results. Associations must seize the opportunity to lead in sustainability and inspire others to do the same.

[i] Sustainability in Publishing
Oriel Square. "Sustainability in Publishing: Survival Guide for Publishers."
Retrieved from Oriel Square Publishing: Link​.

[ii] Taylor & Francis Opts for Paper Wrapping in the UK
Publishing Perspectives. "Taylor & Francis Opts for Paper Wrapping in the UK."
Retrieved from Publishing Perspectives: Link​.

[iii] Taylor & Francis Achieves CarbonNeutral® Certification for Print and Digital Publications
Taylor & Francis Newsroom. "Taylor & Francis Achieves CarbonNeutral® Certification for Print and Digital Publications."
Retrieved from Taylor & Francis: Link​.