Reflections from The ASAE 2018 Annual Conference

12th January 2019:

Last month, Cimatri was pleased to join over 1000 Association Executives who gathered for the annual ASAE Technology Conference at the Gaylord National Harbor and Conference Center in Maryland.  At the expo, we enjoyed talking with you about the issues and challenges facing technology leaders in the association industry.

There were several general sessions at the event. Former White House CIO, current President & CEO of Fortalice Solutions, Theresa Payton, led the opening session by sharing insights and challenging technology leaders to be mindful of potential cybersecurity exposures when implementing new technology to provide staff and members with the services they need without putting the association at risk. At a community town hall session, a panel of leaders discussed the challenges and concerns around privacy and data breaches.  The conference closed with an interactive session, Fail Fest, where several brave attendees shared their stories of failures to provide valuable lessons for us all.

One of Cimatri’s consultants, Rene Shonerd, helped lead an education session on the Data Economy.  The session shared several examples of how for-profit companies have commoditized data.  This data is being used to benefit both the company collecting the data and the person providing the data by providing a more relevant and personalized experience. As data privacy becomes a concern for individuals, the session walked through the data lifecycle of how data is collected, stored, used, shared, and archived or destroyed using examples typical to associations.  The presenters shared examples of how to use data in a manner that will build trust with your members and customers while following best practices for compliance with new EU General Data Protection Regulation (GDPR) and other state data privacy laws in the US.  Important takeaways for association executives were to learn how your association is collecting and using data, review your privacy disclosures to ensure they match your business practices, and to review security practices and data retention policy compliance to reduce the risk of a data breach.

If your association is looking for assistance with an audit of your data processes, please contact us.